This has gone on for a long time. The only issue is that now the relationships and knowledge base are so broad that everyone knows someone from a different world. This leads to pre-existing relationships being almost required to get into some tribes because if noone vouches for you you're simply not getting in. This then leads to new players getting crushed constantly and leaving. New Blood just doesn't appear in this game much anymore and thats sad to see, but I don't see it really getting better because we are an instant gratification culture now so if joining the other side keeps you alive and gets you more gratification that's what you are going to do. Noone really joins this game to fight to the death anymore....they join it to socialize. The attacking is just a way to give themselves an endorphin boost when they kill off some over-matched n00b.