Could make different sort of scenarios to pick from where you half a small world with say 100 villages, both control 50 each as in one player takes the east and one takes the west, or south and north etc etc.. You have 5 hours start world protection and all villages are fully built. You have to play the world for 7 days before a winner can be declared. It's a speed type world though not overly fast and to win the world you need to own 80% of the world. To top it off, each player pays 1,000 premium points each and the winner say gets 1,800. Therefore the company gains 10% profit per 1v1 war.
That's just a random one I thought off..
- Nubzz