Glad you asked, this is one strategy that has been working for me very well...
I build all villages the same, including bonuses, to avoid giving away what they are to attackers...
all villages usually have the same points when I am done as well
HQ - 20
Barracks - max
Stable - max
Workshop - 3
Statue
Rally Point
Market - 20
Lumber - max
Clay - max
Iron - max
Warehouse - max
Farm - max
Wall - max
Hiding place - build early on, then demolish
Smithy - max
Academy
this usually bring the points to the high 9k range
Offense Researches
Lvl 3 Spears, swords, axes(6000), light cavalry(2500), and cats(200-300)
remainder of population is put into spears or swords, and bonus pop villas get more axes
Defense Researches
Lvl 3 Spears, swords, scouts(100), heavy cavalry(1000), rams(200)
remainder of population is divided 2/1-spears/swords, and bonus pop villas get more scouts and heavy cav