How does one expect to attract players to the game when W100 is just premades fighting each other for the win?
Look at top tribes. Top 10 there is only one non-premade (Code). Top 20 there is only two non-premade (Code and C.S.M). This is still early game. Why would anyone be attracted to play a world where they can not compete at the top unless they know a group that did well in a past world?
Yes it was partially W101, yes it was partially the damage over years of P2W, yes it was partially the game is getting old and to the end of its lifecycle, but lets be real. The community is causing this game to die with its actions too. No good leader creates their own tribes from scratch anymore, they just play with their friend. Very few top player did not join a premade this world. Being not part of X group and their friend and unable to win is just as demoralising as losing because you don't have enough money.